Local SEO for Countertop Pros
We help countertop companies show up for kitchen and bath projects, with real reviews and photos of finished installs.
How Homeowners Hire
Homeowners choose countertops with their eyes.
Countertops are a big, visible upgrade. Homeowners compare materials, look at finished kitchens, and read reviews first.
- 01
They browse first. They look at finished kitchens first.
They browse first. Photos of finished kitchens and baths help them picture the stone in their home.
- 02
They compare materials. They want help choosing a material.
They compare materials. Quartz, granite, or marble. They want a company that explains the options.
- 03
They compare quotes. They get a few quotes first.
They compare quotes. It's a big purchase, so they reach out to a few companies before deciding.
- 04
They check the install. Reviews about installs matter.
They check the install. Reviews about clean seams, careful installs, and timing carry a lot of weight.
- 91%
- of kitchen remodelers upgrade countertopsof kitchen remodelers upgrade their countertops
- 96%
- expect a professional websiteof homeowners expect a professional, easy-to-use website
- 72%
- look at 3 businesses or fewerlook at three businesses or fewer before deciding
- 74%
- look for reviews from the last 3 monthsof customers look for reviews from the last 3 months
Sources: Houzz (2026) · Housecall Pro (2025) · BrightLocal (2026).
One business.
One trade. One city.
We only work with one countertop company in each city, so we're never working for your direct local competitor.
- 01
One countertop company per city.
In each city, we take on one countertop company. If your city is open, that spot can be yours.
- 02
Never your competitor.
The work we do for you never helps the countertop company down the street.
- 03
Check your city.
Call or send a message, and we'll tell you if your city is still open for countertop companies.
What's Included
Everything we do, built for countertop companies.
- 01
Google Business Profile.
Countertop services listed, weekly posts, and install photos.
- 02
Google reviews.
Review requests after every job, and a reply to every review.
- 03
Your website.
A page for every service, like quartz and granite.
Our client Jan on what it's like working with us.
FAQs
Questions from countertop companies.
No. We only work with one countertop company in each city. If yours is already taken, we'll tell you up front.
A lot. Your main category is one of the biggest factors in where you show up. We check yours against the countertop companies ranking above you.
It depends on your area and your competition, so we won't promise a date. Your ranking maps and monthly reports show what's changing along the way.
No. Showrooms can list their address, and companies that work on-site can hide it and list the areas they serve. We set yours up the right way.
Yes. Tell us the jobs you want more of, and we'll build your profile, posts, and pages around them, like quartz kitchen countertops.
No. Vello is month-to-month with no setup fee, and you can cancel anytime.
See how your business shows up on Google.
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