Local SEO for Flooring Pros
We help flooring companies show up when homeowners plan new floors, with real reviews and photos of finished rooms.
How Homeowners Hire
Homeowners shop for new floors with their eyes.
New floors are a planned purchase. Homeowners compare materials, look at finished rooms, and read reviews first.
- 01
They browse first. They look at photos of finished floors.
They browse first. They look at photos of finished floors to picture the look in their own home.
- 02
They compare options. They want help choosing materials.
They compare options. Hardwood, vinyl, tile, or carpet. They want a company that explains the choices.
- 03
They check the details. Reviews about clean installs matter.
They check the details. Reviews that mention clean, on-time installs carry a lot of weight.
- 04
They want a quote. Easy estimates mean more calls.
They want a quote. If getting an estimate is easy from your profile or site, they ask for one.
- 65%
- of kitchen remodelers upgrade flooringof kitchen remodelers upgrade their flooring
- 96%
- expect a professional websiteof homeowners expect a professional, easy-to-use website
- 54%
- visit the website after reading reviewsvisit a business's website after reading good reviews
- 74%
- look for reviews from the last 3 monthsof customers look for reviews from the last 3 months
Sources: Houzz (2026) · Housecall Pro (2025) · BrightLocal (2026).
One business.
One trade. One city.
We only work with one flooring company in each city, so we're never working for your direct local competitor.
- 01
One flooring company per city.
In each city, we take on one flooring company. If your city is open, that spot can be yours.
- 02
Never your competitor.
The work we do for you never helps the flooring company down the street.
- 03
Check your city.
Call or send a message, and we'll tell you if your city is still open for flooring companies.
What's Included
Everything we do, built for flooring companies.
- 01
Google Business Profile.
Flooring services listed, weekly posts, and room photos.
- 02
Google reviews.
Review requests after every job, and a reply to every review.
- 03
Your website.
A page for every service, like hardwood and vinyl plank.
Our client Jan on what it's like working with us.
FAQs
Questions from flooring companies.
No. We only work with one flooring company in each city. If yours is already taken, we'll tell you up front.
A lot. Your main category is one of the biggest factors in where you show up. We check yours against the flooring companies ranking above you.
It depends on your area and your competition, so we won't promise a date. Your ranking maps and monthly reports show what's changing along the way.
No. Showrooms can list their address, and companies that work on-site can hide it and list the areas they serve. We set yours up the right way.
Yes. Tell us the jobs you want more of, and we'll build your profile, posts, and pages around them, like hardwood installs and refinishing.
No. Vello is month-to-month with no setup fee, and you can cancel anytime.
See how your business shows up on Google.
Get a free review of your Google Business Profile and website, with clear recommendations for what to improve.
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