Local SEO for Pool Companies
We help pool service companies show up for weekly cleaning and repairs, with real reviews, real photos, and clear pages.
How Homeowners Hire
Homeowners want a pool company they can count on.
Pool service is a long-term relationship. Homeowners look for a company that shows up every week and fixes problems fast.
- 01
It's weekly service. They want someone reliable every week.
It's weekly service. They want someone reliable for cleaning and chemicals, all season long.
- 02
Something's broken. Repairs go to whoever looks open.
Something's broken. A bad pump or green water can't wait. They call whoever looks open and close.
- 03
They read the reviews. Reviews about reliability matter.
They read the reviews. Reviews about showing up on time and clear water carry a lot of weight.
- 04
It's seasonal. Pool season brings the rush.
It's seasonal. Pool season brings a rush of new customers. Be easy to find before it starts.
- 81%
- stay loyal for consistent serviceof pool owners stay loyal for consistent service
- 47%
- skip businesses with under 20 reviewswon't use a business with fewer than 20 reviews
- 74%
- look for reviews from the last 3 monthsof customers look for reviews from the last 3 months
- 89%
- expect owners to reply to reviewsexpect business owners to reply to reviews
Sources: Skimmer (2025) · BrightLocal (2026).
One business.
One trade. One city.
We only work with one pool company in each city, so we're never working for your direct local competitor.
- 01
One pool company per city.
In each city, we take on one pool company. If your city is open, that spot can be yours.
- 02
Never your competitor.
The work we do for you never helps the pool company down the street.
- 03
Check your city.
Call or send a message, and we'll tell you if your city is still open for pool companies.
What's Included
Everything we do, built for pool companies.
- 01
Google Business Profile.
Pool services listed, weekly posts, and job photos.
- 02
Google reviews.
Review requests after every job, and a reply to every review.
- 03
Your website.
A page for every service, like weekly cleaning and repairs.
Our client Jan on what it's like working with us.
FAQs
Questions from pool companies.
No. We only work with one pool company in each city. If yours is already taken, we'll tell you up front.
A lot. Your main category is one of the biggest factors in where you show up. We check yours against the pool companies ranking above you.
Yes. Google lets service businesses hide their address and list the areas they serve instead. We make sure yours is set up the right way.
Yes. We get your posts, photos, and pages ready before pool season, when homeowners start looking for weekly service.
Yes. Tell us the jobs you want more of, and we'll build your profile, posts, and pages around them, starting with weekly pool service.
No. Vello is month-to-month with no setup fee, and you can cancel anytime.
See how your business shows up on Google.
Get a free review of your Google Business Profile and website, with clear recommendations for what to improve.
Get your free audit